We all have rooms we’d like to freshen
up, but faced with the time it will take
and the fact that decorating is never
really “urgent,” it’s an easy thing to
put off. Which is why Decorating Den,
a nationwide franchise, commits to
making any project, no matter how big
or how small, easy and fun.
Like most interior decorators, DD
shows you samples of things like
window treatments, bedding, floor and
wall coverings, accessories, lighting,
upholstered furniture, and casegoods.
The difference is that DD franchisees
bring it to you; you never have to visit
even one store.
No matter your style, DD offers a wide
range of choices, plus expertise to help
you get your project done with minimal
effort, maximum convenience and, hopefully, the happiest of results. Patricia
Hughes, a local Decorating Den interior
decorator, spoke about the process with
How does this work?
Patricia Hughes: We essentially “bring
the store” to the client. I set up an initial
appointment and go to the client’s home,
office, or whatever space they want to
work on. I try to get to know them, find
out their style, listen and learn, or figure
out what they want to accomplish. Some
people know what they are looking for,
and some don’t. I can offer guidance
as to what they need to do to get the
result they want. It’s rewarding to pull it
together for people—it’s not about me,
it’s about them. It’s their home, their
style, their budget.
What if someone has a limited
Once I learn their budget, I make it
work. If someone wants to spend less,
there are different price ranges in everything. Even just rearranging furniture
and changing the wall color can make a
big difference. I call window treatments
“the frosting on the cake”; they can
really change a room. Seasonal pillows or
other accessories can easily be changed
out to freshen up a room or home.
How long does it all take?
It might be six to eight weeks to order
the furniture or window treatments.
What’s the first thing that physically
Paint is probably the first thing that
gets done, but, it’s actually the last thing
you should choose. Many want to just
pick a paint color, but I recommend
starting with your fabric or even a piece
of artwork, picking out the other pieces
and the color scheme, and then selecting
the paint color. If you start with the
paint, it can be more challenging finding
the right colors in the other elements.
What do people like about
They appreciate the personal service
on their timeline, custom designs, and
the products that we offer, which are
usually not from local stores.
Decorating Den, Clarence
BY REBEKAH RUTH WEISSERT
When moving isn’t urgent—downsizing or finding
something that checks all the boxes on the dream
home list—it can be tough getting from thought
to packing. Before any more wasted years go by,
here’s how to get from mulling to moving.
DETERMINE YOUR MOTIVATION. What is it that keeps
you obsessing over HGTV or scouring the internet for
newly listed homes? Do you want bigger? Smaller?
A more walkable neighborhood? A closer commute?
Without a Big Why to carry you through the messy
middle of moving, you’ll keep putting the idea back
on the shelf. Instead, take a few minutes to list the
reasons you want to move and compare it with a list
of reasons to stay; your motivation should be revealed
in minutes. Once you do, write it down and hang or
stash the note in a place you’ll see it frequently, like
on your fridge or in your planner. Written goals are
significantly more likely to happen than ones that just
float around in our heads.
CONTACT A REAL ESTATE AGENT. Ask friends for
referrals, check out online reviews on sites like zillow.
com, and interview your top two or three picks. It’s
important to find an agent you feel comfortable with
and who can give you a detailed plan for how she
will market your home. There are many reasons to
contact an agent, but it’s important to do it early
to avoid spending money on things that won’t help
you sell your house, and direct you toward repairs
or improvements that will get you more bang for
your buck. She can give you insights into your local
market and when might be the best time to list your
home, as well as an educated idea of price range.
Lastly, a good agent will keep in touch, which gives
you a bit of accountability. If you say you want to
list in three months, her follow up will give you
a concrete deadline. Even if your move is a year
away, it’s not too early to talk with a real estate
MAKE A PUNCH LIST OF REPAIRS. Walk through
your house as if you’ve never been there before.
What would you notice as a potential buyer? What
items stand out? The most important things to take
care of are red flag Items. These are repairs that
aren’t usually big, but have been put off because
they’re not a priority. You can live with that broken
door knob, the hole in basement wall from an errant
football, or that water stain on the ceiling from a long
ago roof leak, but buyers won’t want to. Even if the
active issue is taken care of—you replaced the roof—
evidence of the issue is still there, and it will make
buyers nervous. Take care of it before they ever see
it, and it won’t raise unnecessary red flags.
CREATE AN ACTION PLAN WITH A DEADLINE. Ask a
friend or your real estate agent to help you make a
realistic timeline with the necessary steps broken
down into weekly tasks. Asking for help with this
step provides an extra layer of accountability. You
have your Big Why. You’ve talked with an agent
about what needs to be done around the house.
You’ve made your “honey-do” list. But none of that
will help if you don’t create an action plan. Once you
do, ask someone to hold you to it, you’ll be well on
your way to moving day.
Keller Williams Realty
5500 Main Street #108
Williamsville, NY 14221
Decorating that comes to you
BY JANA EISENBERG