to do a video newscast. We want to tell
more stories that aren’t being told, to
highlight underserved neighborhoods.
It just costs so much to produce vid-
eo; for that we need corporate spon-
sors. Our work, and our delivery of it, is
ever evolving. But it has to be, first and
foremost, mission driven. We are in the
to put some money in our personal bank
accounts. But that was bonus income.
We operate on sponsorship dollars, sell-
Maria Scrivani writes about local history and
ing ad space, and some creative partner-
ing. We get assistance with distribution
of the newspaper from Canisius commu-
nication students, who get course cred-
it for the work. Next up, we are hoping
very beginning stages of growing some-
thing bigger. One day, when we are the
giant production company, we will be
doing the hiring, and practice what we
people who make a difference.